Are you using the form and landing page only to collect email addresses? or maybe first names? There is more important information than these two!
A simple question in the form/landing page can help you better categorize your new subscribers. You can use the information gathered at sign-up to send targeted messages later.
This article will show you how to add dropdowns or checkboxes in landing pages/forms to help you collect more information.
#1. Start from a form or landing page
Before adding a dropdown or checkbox in a form/landing page, first, you need to create that form or landing page. There is a separate tutorial here.
#2. Add a custom field
On the landing page/form editor, click the plus (+) sign.
#3. Select the field type
There are three types of fields you can add: Text, Dropdown, and Checkbox.
Text: Select this if you want the subscribers to type in the information in the text box by themselves. It is great for collecting email addresses, first names, last names, phone numbers, zip codes, addresses, etc.
Dropdown: Select this if you want your subscribers to be able to select one of the options you give. For example, you can ask "What is the size of your company?". The options are "Under 10", "10 to 50", "50 to 100" and "Above 100".
Checkbox: Select this if you want your subscribers to be able to select multiple options you give. For example, you can ask "What do you want to receive from us?". The options are "Weekly updates", "New Arrivals", "Promotions", "Events".
#4. Edit the field title and options
After selecting the field type, edit the title of the field and the options. Make sure you make it clear and simple.
#5. Save data
This is important. If we want to use the information gathered at sign-up, we need to make sure the data is accurately saved in the contact's profile.
We have a separate tutorial on how to save data from forms and landing pages, read this tutorial to learn more.